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AI Outcome Story

AI-Powered Platform Provides Predictive Modeling Data Visualization & Dashboarding 

Outcome Powered By: 

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Public Relations & Marketing 

AI Solution Type

AI-Powered Analytics Predictive Modeling Data Visualization & Dashboarding 

Outcome

A custom AI platform that automates data integration, analysis and reporting across clients' full marketing mix. 

Challenge 

  • Efficiently generating in-depth reports and actionable recommendations for clients

  • Manual data collection and analysis is time-consuming and not fully leverages the potential of AI to drive client value and revenue growth for the firm. 

Solution Process

  • Data Integration: Combine data from Cision, Meltwater, Brandwatch, web analytics, CRM and other sources into a unified view.

  • Automated Reporting: Generate standardized reports with key metrics, insights and benchmarks, saving significant time for account teams.

  • Predictive Analytics: Model future outcomes and optimize tactics based on goals like awareness, engagement, and lead generation.

  • Interactive Dashboards: Allow clients to explore insights, run scenarios, and track progress with intuitive data visualizations.

Solution Details

  • Customized AI models and integration framework
    Modular approach starting with reporting and expanding to other use cases
    Initial 3-month implementation 
    Ongoing support, innovation, and IP rights for the firm

Reduced reporting time from days to minutes


 
Identified high-impact optimizations across channels and tactics

 
Forecasted and proactively addressed risks and opportunities
Differentiated the firm’s services with data-driven, actionable insights
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