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AI Outcome Story
AI-Powered Go To Market (GTM) Workflow Automates Event Marketing Assets
Outcome Powered By:
Vertical
Marketing & Advertising
AI Solution Type
Custom AI workflow automation for virtual and field events.
Outcome
A custom AI engine that automates key GTM workflows, starting with a 4-6 week pilot for virtual events. The AI engine streamlines asset creation, improves branding consistency, and frees up marketers to focus on strategy.
Challenge
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A leading enterprise SaaS tech vertical marketing team is under increasing pressure to deliver high-impact events faster while maintaining brand standards across all assets. Manual asset creation is time-consuming and can lead to inconsistencies.
Solution Process
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Vision & Strategy: Develop an AI adoption roadmap aligned with business objectives.
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Process Selection: Identify GTM processes to automate, focusing on measurable impact.
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Prototype & Pilot: Develop and pilot an AI-powered workflow for virtual events over 4-6 weeks.
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Operational Integration: Integrate the AI solution into daily operations with training and support.
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Monitoring & Scaling: Establish metrics to monitor AI performance and identify scaling opportunities.
Solution Details
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Tailor-made AI engine to automate selected GTM workflow
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Rapid 4-6 week implementation from kickoff to working prototype
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Leverages existing tools + expert guidance for cost-effective adoption